As the year comes to a close, we’re taking a moment to reflect on what has been an absolutely incredible year for Macro Mike. Thanks to all of you, our amazing community, we’ve achieved some incredible milestones, had some massive wins, and made unforgettable memories. Let’s dive into the highlights of 2024!

What a year it’s been! Together, we shipped an astounding 89,434 orders worldwide, welcoming 36,000 new customers into the Macro Mike family. This year, we proudly launched 12 new products and dropped 10 limited-edition ranges that flew off the shelves. Among our top-selling products were the ever-loved Vanilla Buttercream Protein & Golden Gaytime Almond Protein, Hawaiian Salted Vanilla Peanut Protein, Protein Pancake Mix, Game Changer Protein Bars & Red Raspberry Protein Water.

Some of our biggest wins included the launch of our mouth-watering protein balls, which quickly became a fan favourite. Our limited-edition birthday range sold out in just 24 hours, prompting a re-drop in April due to overwhelming demand. Another highlight was our Easter range, which became one of our best-selling collections of all time.

This year, we prioritised connecting with our community in new and exciting ways. We hosted our very first community event: a scenic walk in Burleigh to celebrate International Women’s Day, featuring our incredible brand hero, Bree Lenehan. We also created a Facebook Community Group that has grown to over 4,000 members. This group has become the heart of Macro Mike, where we share product updates and gather your valuable feedback on upcoming flavours and ideas. Huge thanks to all our community members who have helped shape what’s next for Macro Mike!

One of our proudest moments was our first-ever brand collaboration with Moana Smile Club. Together, we released a Strawberry Mango Protein Water and Smile Club x Macro Mike activewear, creating an unforgettable partnership that you all loved. We also had a blast unveiling mystery flavours throughout the year, including Cereal Mylk for St. Patrick’s Day, Malt Milkshake for EOFY, Peanut Butter Brownie for National Peanut Day, and Choc Banana for Black Friday. To make it even more fun, we ran competitions with each flavour, giving four lucky customers a $1,000 Macro Mike shopping spree.

We’re especially proud of some major product launches this year. Our Halloween range introduced three spook-tacular new products and flavours. But the ultimate highlight was the release of our Golden Gaytime Almond Protein range. This labour of love took four years to perfect, transforming the iconic Golden Gaytime ice cream into a delicious almond protein flavour. To cap off the year, we launched a festive Christmas range with four brand-new flavours and products to celebrate the season.

Giving back is at the core of what we do. This year, we donated over $75,000 worth of prizes, products, and support to local charities, community sports groups, and fundraisers. We’re so proud to be part of making a difference in the communities we serve.

The Macro Mike family grew in more ways than one. We welcomed 29 new ambassadors who share their passion for our products with the world. We also collaborated with hundreds of creators, expanding our reach and impact.

Behind the scenes, our production team worked tirelessly, producing hundreds of thousands of kilos of protein each week. Our warehouse team doubled in size and smashed records during our EOFY and Black Friday sales, ensuring all orders were shipped within 1-2 days. And let’s not forget our incredible office team—from new product development to marketing, design, wholesale, management, customer service and IT—you’ve been the backbone of everything we’ve achieved.

We’re thrilled to have won several awards this year including the Gold Coast Business Awards for Health & Wellbeing and the Young Entrepreneur Award for Food & Beverage—a testament to the passion and dedication of our team.

Of course, none of this would be possible without you—our amazing customers. You inspire us to show up every single day and give it our all. Your love and support mean the world to us, and we’re so excited to show you what we have in store for 2025. With new products, flavours, and ideas already in the works, we know it’s going to be another incredible year.

Here’s to a bright and exciting future together. Thank you for being part of the Macro Mike journey. Let’s make 2025 our best year yet!

Big Love,

Mike and the Macro Mike Team ❤️